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Marketing genius or genuineness?

Dear Readers,

This blog post is not to be read anywhere close to kids, because I don’t want to be a jerk to tell them about the reality of Santa Claus 😉

It’s already two weeks past Christmas but in my home, it still feels like Christmas eve. My daughter still sings Jingle bells, and her favorite movie needs to have Santa Claus, Jingle all the Way, The Grinch stole Christmas, Arthur Christmas etc. I have seen them all in these few days. For children, the holiday season is a time of great excitement and anticipation, and Santa Claus is often a central part of this excitement. Although Anaisha, is very small to understand completely but the idea of being able to make a wish which might come true through Santa Claus is definately appealing. If you have kids then I am sure you’ll reasonate how thrilling it becomes to see children trying to do good deeds to meet the jolly old man in red & white, who flies around the world in a sleigh delivering presents to good boys and girls. Have you thought why is Santa always protrayed as this jolly old white-man with white beard? What is more interesting is that Santa description is same across world, whether its USA or Germany or India, our Santa is that adorable old guy with pot belly and white beard.

Legend of Santa Claus

Saint Nicholas, Kris Kringle, or simply Santa, is a figure who is believed to bring gifts to children on Christmas Eve. The modern-day image of Santa Claus is based on a variety of historical figures, including Saint Nicholas of Myra, a fourth-century Christian bishop known for his generosity, and Sinterklaas, a Dutch holiday figure. The legend of Santa Claus has evolved over time and has been adapted in different cultures around the world. Today, Santa is typically depicted as a plump, jolly old man with a white beard, red suit, and black boots, who lives at the North Pole and is assisted by a team of elves in creating and distributing gifts for children on Christmas Eve.

Is Santa Real?

Whether or not Santa Claus is “real” is a matter of personal belief. Some people believe that Santa is a purely fictional character, while others believe that he represents the spirit of giving and kindness. Ultimately, the existence of Santa Claus is a matter of faith and personal interpretation.

How did Coca-Cola shape our favorite holiday season?

The Coca-Cola Company has played a significant role in shaping the modern-day image of Santa Claus as we know it today. In the 1930s, the company commissioned artist Haddon Sundblom to create a series of holiday-themed advertisements featuring Santa Claus enjoying Coca-Cola. Sundblom’s paintings, which depicted a jolly, plump Santa with a white beard and red suit, were published in magazines and newspapers and quickly became popular. Through its marketing efforts, Coca-Cola helped to establish the red and white color scheme and the image of a cheerful, rotund Santa Claus as the standard portrayal of the character. These images, which were widely reproduced in other holiday advertisements and products, helped to solidify the modern-day image of Santa Claus in the minds of the public.

In addition to its advertising campaigns, Coca-Cola has also used other marketing strategies to promote its brand and maintain its popularity. These have included product innovation, targeted marketing, emotional marketing, and personalization. These efforts have helped Coca-Cola to remain a top-selling soft drink and a beloved holiday tradition for generations. Coca-Cola has employed a number of marketing strategies over the years that have contributed to its success and popularity. Some of the key marketing tricks that helped make Coca-Cola famous include:

Strong branding and brand identity: Coca-Cola has a strong and instantly recognizable brand identity, with its iconic red and white colors and distinctive logo. The company has worked hard to build and maintain its brand image, and this has contributed to its success.

Unique branding: Coca-Cola has a distinctive brand identity that is recognized around the world. The company has carefully cultivated its brand image, including its iconic red and white logo and its signature cursive font.

Wide distribution: Coca-Cola has a global distribution network that spans more than 200 countries, making it widely available to consumers around the world.

Product innovation: Coca-Cola has a history of introducing new products and flavors to the market, such as Cherry Coke and Vanilla Coke. This helps keep the brand fresh and relevant to consumers.

Targeted marketing: Coca-Cola has been successful in using targeted marketing campaigns to reach specific demographics and markets. For example, the company has marketed its products heavily to young people through music and sports sponsorships.

Emotional marketing: Coca-Cola has been successful in using emotional marketing to connect with consumers on a deeper level. The company’s holiday advertisements, which often feature heartwarming or nostalgic themes, are a good example of this.

Personalization: Coca-Cola has also used personalization in its marketing efforts by offering personalized bottles and cans with customers’ names on them. This helps create a feeling of exclusivity and a personal connection to the brand.

In addition to its marketing efforts, Coca-Cola has also supported various charitable causes during the holiday season, including the provision of toys and gifts for underprivileged children. This philanthropic work may also contribute to the reason why people thank Coca-Cola for Christmas. But what do you think about this marketing campaign which had gone viral several years ago and is still relevant?

Cheers,

Bibliophile Parul

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Stronger Together!

Hey there, I'm Parul, working in one of the Big 4s of consulting! 💼

By day, I'm decoding the business matrix, but by night, I transform into a book ninja, stealthily navigating the worlds crafted by the greatest authors📚✨

 

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